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Wednesday, 21 March 2018

Starting A Personal Brand? You NEED These Three Essentials!

Starting A Personal Brand? You NEED These Three Essentials!So we've talked about personal branding previously in a newsletter, and I'm not going to repeat the exact words. However, today I want to discuss all the basics you need in place in order to establish a strong, recognizable identity that screams "you!" from miles away.

Wow last week has been busy in this house! The doorbell has been ringing almost constantly all weekend, and with Summer's birthday (he's 4! How?!) and a repetitive strain injury from holding my claw around a stylus for four hours straight, I've completely lost track of what day it is, let alone what content I need to be posting!

And here's a picture of the birthday boy because I know how much you love floofs!

Image may contain: dog

Anyway, it's about time we actually stuck to this month's blog agenda for once, and spoke about personal branding!

So we've talked about personal branding previously in a newsletter, and I'm not going to repeat the exact words. However, today I want to discuss all the basics you need in place in order to establish a strong, recognizable identity that screams "you!" from miles away.

So here's:

Starting A Personal Brand? You NEED These Three Essentials!

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Before we begin, I'm going to say this right now: you do not need to spend copious amounts of money to start a business, especially not since the advent of social media and freelance branding experts (such as yours truly!). Of course, if you're really not into working behind the scenes to create a brand, a professional (such as yours truly!) can be a massive asset.

Having said that, I legit created my brand identity on my own to begin with, and you can, too. Keep the money safe for now and spend it on professional branding when you've established the basics I describe in this post, but right now, all you need to spend is some time and brain power.

DISCLAIMER: I'm going to keep asking you to get in touch with me cause I do branding professionally, but I swear this post isn't going to be more than about 20% plugs. Having said that, get in touch with me!

1. Your Voice

I've said this before in posts about Instagram marketing, but this most definitely applies to any kind of brand identity. Your brand voice is the one thing your audience will remember about you. Why? Because it is literally the one part of your brand that directly relates to them.

As the absolutely legendary Maya Angelou once said, "...people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Your brand voice is your most important weapon, through which you can move your audience. 

'What the heck is my brand voice, Srish?'

To understand this concept easily, imagine your brand was a literal person. If you spoke to them, how would they respond? Are they funny, sarcastic and generally good-humored? Are they honest, concise and no-nonsense? Are they affectionate, peaceful, controversial, intelligent, eloquent, precise, or argumentative?

Here's the thing: your personal brand is a person - it's you! 

Your brand voice is a culmination of how you speak, write, act, react, respond to criticism, appreciate praise, show thanks and love, and approach your work. Most importantly, your brand voice reflects who you are as a creative individual. So it follows that no two brands should have identical voices, since no two people are the same. 

However, if you look at poorly humanized brands - such as mainstream clothing or automobile brands - their posts are usually dull and neutral, as if they've been written by an actual chat-bot. And I've said this time and again, your followers are people who follow other people. So when they follow a brand, they expect to be interacting with the people behind the brand, not the products or services!

Your brand's voice should shine through any piece of communication that goes out to your audience - written, verbal, or visual. When I look at a social media post or an e-mail from you, I should be able to create an actual person in my head who is saying or showing me these things!

So first and foremost, define all the attributes that your brand voice will have, and make sure that from this point on, you only put out content - physical or digital - that aligns with this voice!

2. A Primary Platform

Now that you know how you sound, consider where your voice will be heard best.

In other words, how can you deliver your content most efficiently and effectively?

For instance, a photographer, make-up artist, painter or chef might find it best to display their work visually, as images or videos. So their ideal platforms would be things like Instagram, Pinterest or Youtube.

On the other hand, a writer, poet or journalist will shine on a text-based platform, such as a blog, news website, Facebook, Twitter, or via e-mail marketing.

A musician or a public speaker might be even better served by an audio platform such as Soundcloud, or via podcasting or even radio!

For reasons I don't understand, a lot of creators seem to spread themselves too thin, trying to share one type of work over too many platforms, just to be able to say, "oh! I'm on that platform, add me!" 

Not only are these extra accounts redundant, but they take away valuable time and energy that you could have focused on improving your content strategy or honing your craft.

I'm going to say this one more time for the people in the back: YOU DO NOT NEED TO BE ON EVERY SINGLE SOCIAL MEDIA PLATFORM!

I, for instance, focus all of my time on visual and written platforms, since those are my strongest suits. I write and journal, and I create art. So I share my content over Instagram, Pinterest and this blog, and I brain dump over on Twitter. My Facebook page doesn't get too much of my attention - it mostly runs on autopilot - because Facebook doesn't share my work in the most optimal way. Quite frankly, I only created a Bulleting Bird Facebook page because I needed one to switch to an Instagram Business account. 

I podcast less frequently, and even then, I usually speak about content that I'd normally have in writing, but don't, for reasons I speak of in this weeks podcast episode (which you can check out at this link! See? seamless plug!)

Now I could focus all my energy on gaining more followers on Tumblr or Youtube, or any other platform, but quite frankly, it would just take up far too much time, leaving me with mediocre content that doesn't necessarily speak to my brand voice as well as it should.

So choose a primary platform, and focus the majority of your time to create and optimize content that best suits this platform. 

3. Coherence

By this point of this post, we all know that brands should stay the same across all platforms, so that we're always doing justice to our brand voice. But you'd be surprised just how easy it is to forget this when your in the middle of creating your content!

More often than not, coherence is just something we assume will happen if we keep creating the content we love creating. But here's the catch: the kind of content we create is constantly changing!

This is a pretty basic human tendency and it invariably happens to every single one of us - as we grow personally and professionally, our priorities evolve, and our work is bound to face the effects of this evolution. So the question is, how do we make sure that we're not giving our audience whiplash via a constantly evolving message?

The answer is simple - baby steps.

Except for in extremely rare cases, most of us don't just change overnight. In fact, the number one reason we don't notice change is because it happens slowly and gradually. And this is exactly how your content should evolve, too.

Every piece of work you put out into this world needs to be perfectly aligned with who you are in that phase of your life. And this should reflect across the board, with every platform you work on!

Coherence doesn't just mean sharing the same exact post on twelve different websites. Rather, it's about sharing the same message - online or in person.

Now I understand this is a lot of content to take in, especially if you're just starting out with personal branding, and there's a ton of jargon here that you're yet to learn. Don't you worry, cupcake, cause Mama's here for you! Seriously, I work over at Launchpad to help businesses and entrepreneurs create a strong, impactful brand identity with literally no previous knowledge of marketing, so trust me when I say, we can honestly help! 

Check out Launchpad (aka my second baby) over at and drop me a line at so we can get your brand ready for take-off!

(I told you this would be 20% plugs, but that's the last one, I swear.)

Alrighty, y'all, I hope this post has helped, but please feel free to leave questions and comments here, or over on my Instagram, Twitter, Facebook, or via e-mail. I love hearing from you guys and I have no friends irl so come say hello!

If you like this post, remember to share it with someone who might benefit from it, too!

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Starting A Personal Brand? You NEED These Three Essentials!

 Thank you so much for spending some time with me today, and I'll see you again very soon!

All my love,

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