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Wednesday, 14 February 2018

What the heck is a Lead Magnet? + FREE list of 50 Lead Magnet ideas!

What the heck is a Lead Magnet? + FREE list of 50 Lead Magnet ideas! There is no right or wrong way to solve a problem, and so there is no right or wrong type of lead magnet - instead, think only about how you can best help out with this issue!

Last week, we spoke all about your ever-important e-mail list, and how you can leverage your Instagram traffic to get in touch with your followers on a much more personal level.

In this week's podcast, about showing your audience some highly-needed TLC, I break down the very basics of your lead magnet, and why you need one! If you haven't already, check it out at the banner below, you get an all-access pass to every single full-length episode + transcript + freebie for literally just a dollar! Click the banner below and give it a listen!

Alright, let's jump into this post! Here's:

What the heck is a Lead Magnet? + FREE list of 50 Lead Magnet ideas!

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So to sum up what I've been saying for a couple of weeks now, your lead magnet is what drives your fans to sign-up to an e-mail list, or join a Facebook group, or take action on what you want them to do.

For instance, my current lead magnet is a FREE 15-day Instagram content plan (which you can grab at the banner below, by the way 😉) for everyone who signs up to my main e-mail list.

But here's the thing: you don't have to limit yourself to a single lead magnet!

In a lot of my old posts, I gave away relevant workbooks/checklists as a secondary entryway into my mailing list. Plus, my free e-mail course, Winstagram, is yet another (elaborate) lead into my e-mail list!

Now each of these leads is incredibly valuable on its own, with or without entry into my e-mail list. They solve real-world problems, and help several different types of readers.

Here's a common mistake I see a lot of new bloggers and influencers make, when they're starting out with a lead magnet: they see their freebie as a perk for their followers, in addition to their newsletters. The freebie is given out as an "additional benefit" to joining their e-mail list.

However, I like to do it a little differently, and I'll tell you why. The way I see it, access to my weekly e-mails is, in fact, the perk of having grabbed the freebies! Let's face it, when someone grabs a freebie, they might not always look to build a full-fledged connection with you. But the good news is, they're curious. When they see that you're giving away a freebie, it makes them wonder why you would do this. After all, you have no reason to be nice to them, you've never even met them!

And this, my friend, is the feeling you want to chase when you create a lead magnet - the curiosity that makes your new subscribers eager to see what you'll do next. Of course, your welcome sequence that follows is another crucial element to keeping your subscribers around, and we'll discuss that in a future post, but let's first put in place an amazing lead magnet, that will not only bring in new subscribers, but get them invested in what you'll say next!

The Perfect Freebie?

Okay we all know that there is no such thing as a perfect lead magnet, because everyone needs slightly different things and it is virtually impossible for one little document or sample to solve an infinite number of problems. Besides, 'perfection' is a social construct that will always be impossible to achieve, but that's yet another post for another day.

For now, when you're brainstorming the perfect lead magnet, start by answering these two simple questions:

1. What is the biggest problem my follower-base is currently facing?

2. How much time does my audience have, to spend over solving this problem?

Of course, these are very heavy questions and they definitely require some thorough follower-research before-hand. However, if audience research isn't your strongest suit, just go out and ask them! There are a thousand different ways to poll your audience, and most of them take nothing more than maybe five minutes to create. 

Once you have the answers to these questions, think about ways your freebie can incorporate these answers.

Do your followers have time enough in their day to work through a seven-page workbook? Would they be better served by a checklist, or a simple infographic? How about a series of e-mails around the topic? 

There is no right or wrong way to solve a problem, and so there is no right or wrong type of lead magnet - instead, think only about how you can best help out with this issue!

Still not sure where to begin? Here's your Lead Magnet! 

(Yes, you'll have to sign up for this one, but it's only so that I can show you a demonstration of how a lead magnet can be created and delivered to help solve problems in many different fields, so pay attention to the delivery just as much as the content!)

I've put together a FREE list of FIFTY LEAD MAGNET IDEAS that work for a variety of genres! Now I've also divided them into categories of content they best fit, but you can totally use each idea as you like. Like I said, there is no perfect lead magnet, just ones that work best for your audience.

Fill up the form below, and grab your FREE LIST OF 50 LEAD MAGNET IDEAS right now!

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What the heck is a Lead Magnet? + FREE list of 50 Lead Magnet ideas!

Need more ways to show your audience some love this Valentine's Day? Listen to EPISODE 3 of Solid Gold, Baby, where we discuss all about spreading the love!

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Thank you so much for reading, and remember, your followers love seeing new content from you. Don't settle for less than you really want to share!

All my love,

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